By testing variations of landing pages, call-to-action buttons, images, or any other element on a website, businesses can identify and implement the changes that lead to higher conversion rates. Even small improvements in conversion rates can lead to significant increases in revenue, especially for e-commerce websites or platforms with a substantial amount of traffic.
Benefits of A/B Testing
Increased Conversion Rates
Informed Decision-Making
A/B testing provides data-driven insights and allows website owners to make decisions based on actual user behavior rather than assumptions or gut feelings. When you conduct an A/B test, you compare two or more versions of a web page to see which one performs better in terms of a specific goal, be it click-through rate, conversion rate, or another metric.
Improved User Experience
A/B testing not only focuses on improving key metrics but also enhances the overall user experience on a website. By understanding what content or design elements resonate more with users, businesses can create a more intuitive and user-friendly website. A positive user experience can lead to increased user engagement, customer loyalty, and brand advocacy.
Monthly Retainers
Minimal Setup
CRO, Design & Results
Client Lead: Tactics and project management, 1 hour per week (4 hours per month)
CRO Developer: 8 hours per week (32 hours per month)
CRO Specialist: Hypotheses and analysis, 4 hours bi-weekly (8 hours per month)
UX/UI Designer: 4 hours bi-weekly (8 hours per month)
Discover phase: first week
Initial pragmatic data analysis
Prioritised opportunities test backlog
Average Setup
CRO, Design & Results
Client Lead: Hypotheses, tactics and project management, 4 hour per week (16 hours per month)
CRO Developer: 12 hours per week (48 hours per month)
CRO Specialist: Hypotheses and analysis 4 hour per week (16 hours per month)
UX/UI Designer: 4 hour per week (16 hours per month)
Discover phase: first 3 weeks
Thorough data analysis
Extensive prioritised opportunities test backlog
Initial UX/UI analysis
Ideal Setup
CRO, Design, Results & Final Implementation
Client Lead: Hypotheses, tactics and project management 8 hours per week (32 per month)
CRO Developer: 12 hours per week (48 hours per month)
CRO Specialist: Hypotheses and analysis 4 hours per week (16 hours per month)
UX/UI Designer: 8 hours per week (32 per month)
Shopify Developer: 8 hours per week (32 per month)
Discover phase: first 3 weeks
Thorough data analysis
Extensive prioritised opportunities test backlog
Initial UX/UI analysis
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